Varsha Mahendra is the CEO and Creative Head of DSGYN IDYS with more than two decades of experience in the Fashion Industry. DSGYN IDYS was founded in 2007 by Varsha Mahendra, with an intent of providing women exclusively designed silhouettes with exquisite craftsmanship, hand crafted with an eye for detail.

She has been part of the prestigious ISB Goldman Sachs 10,000 women global program for women entrepreneurs. Passionate about promoting the Indian craft, she has been making active contributions with craftsperson /weavers on reviving traditional weaves and embroideries with Crafts for Life Worked as a consultant to Oxfam for project on livelihood for weavers. She has also been an ambassador for the Goldman Sachs 10,000 women ambassador program launched in 2020, “Reimagining businesses”.